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การออกแบบและพัฒนาระบบสารสนเทศโดยใช้หลักการ UML บนฐานข้อมูลเชิงวัตถุ
Information system design and implementation using UML on OODB
วิทยานิพนธ์/Thesis 2547
โดย : ัชร์วดี แสงบุญนำ, Napatwadee Sangboonnum
# ชื่อแฟ้มข้อมูล
1192946-Abstract.pdf ( 0.09 MB)
2192946-Full Text.pdf ( 1.57 MB)
การวิเคราะห์พฤติกรรมการใช้จ่ายผ่านบัตรเครดิตเงินผ่อน : กรณีศึกษาประชากรในเขตกรุงเทพมหานครและปริมณฑล
The Analysis of the spending behavior via the hire-purchase cards : the case study on population in Bangkok and its vicinity
วิทยานิพนธ์/Thesis 2549
โดย : ติณี ชุมคง, Chotinee Chumkong
This study separate into 2 parts. The first part is analysis model of consumption spending via the hire-purchase card and income elasticity of demand while the second past is study of relationship between total spending of partial repayment per month and demogracy factor, and sociality factors by income classified. The data has been collected by observing people who use the hire-purchase card in Bangkok and its vicinity of 400 samples. The result of the analysis of factor influence the partial repayment spending per month show that personal income and partial repayment spending per month are significantly related. Income elasticity of demand is less than 1 show that the products and necessaries for them. The result of the analysis the samples by income classified (1) Income less than 10,000 baht, it is found that age, marital status, occupation, education and number of family member are related to partial repayment spending per month. (2) Income between 10,001 – 15,000 baht, it is fond age and occupation are related to partial repayment spending per month. (3) Income between 15,001 – 20,000 baht, it found marital status and the number of family member are related to partial repayment spending per month. (4) Income of 20,000 baht upwards, it is found marital status occupation and the number of family member are related to partial repayment spending per month.
# ชื่อแฟ้มข้อมูล
1202009.pdf ( 1.11 MB)
The Industrial structure analysis of anchovy business
วิทยานิพนธ์/Thesis 2547
โดย : รัสวดี ทองเชื่อม, Suratsawadee Thongchuam
# ชื่อแฟ้มข้อมูล
1192915-Abstract.pdf ( 0.09 MB)
2192915-Full Text.pdf ( 1.67 MB)
Brand personality building process for kindergarten children
วิทยานิพนธ์/Thesis 2549
โดย : ี สมบูรณ์, Radi Somboon
# ชื่อแฟ้มข้อมูล
1202996-Abstract.pdf ( 0.10 MB)
2202996-Full Text.pdf ( 2.34 MB)
กลวิธีนำเสนอของหนังสือการ์ตูนเรื่อง "คำสาปฟาโรห์"
Technique for presentation in comic book "Pharaoh's Curse"
วิทยานิพนธ์/Thesis 2547
โดย : ภัท สง่าพันธ์ไชย, Supat Sa-ngapanchai
# ชื่อแฟ้มข้อมูล
1192926-Abstract.pdf ( 0.09 MB)
2192926-Full Text.pdf ( 8.29 MB)
The Analysis of writing and language of Shellchounchim's article
วิทยานิพนธ์/Thesis 2549
โดย : อภิสรา ปิ่นจันทร์
This research is related to the analysis of writing methodology and use of language in the article “Shellchounchim” with the objective of studying the writing methods employed, as well as the use of language in such articles. Research finding revealed that the article “Shellchounchim” used writing methodology which include 7 ways to name each article. The most frequently used method is naming the article through providing guarantee/assurance. There are 6 ways of writing the introduction, and the most frequently used is by writing the introduction in the form of conversations with the reader. There are 5 ways of presenting the contents, and the one most often found is the presentation of contents by providing details. Finally, there are 7 ways to end the article, and the one most often used is to end by promoting the particular restaurant. As for the used of language, it was found that figures of speech the picture images were used to communicated thoughts, feelings, which were capable of effectively persuading the minds of readers; as well as the used of language to create rapport with readers, with striking impact, and the use of tone which reflected emotions and feelings.
# ชื่อแฟ้มข้อมูล
1202024.pdf ( 2.46 MB)
Figures of speech and the concept of love in Thai popular songs
วิทยานิพนธ์/Thesis 2548
โดย : นิภา บุณยะรัตเวช, Pornnipa Bunyarattavej
# ชื่อแฟ้มข้อมูล
1197794-Abstract.pdf ( 0.09 MB)
2197794-Full Text.pdf ( 3.83 MB)
ส่วนประสมทางการตลาด ด้านผลิตภัณฑ์ ราคา การจัดจำหน่ายและการส่งเสริมการขายที่มีผลต่อการตัดสินใจซื้อรถจักรยานยนต์ของผู้บริโภค
Marketing-Mix that are product price place and promotion of consumer decision marketing
วิทยานิพนธ์/Thesis 2546
โดย : งสิต กุศลสมบูรณ์, Rangsit Kusolsomboon
This research was about the study of factor effects on purchasing motorcycles being produced in Thailand (only) I have used four Marketing-Mix that are Product, Price, Place and Promotion as a competitive method to determine the causes of consumer decision-making In analyzing data is collected from questionnaire and interview with person who riding motorcycle specifically branded HONDA, SUZUKI, YAMAHA and KAWAZAKI. I have also reviewed on other concerned materials to give more necessary information. It is found that the most important consumer decision factors in selection among competing motorcycles are as follows 1. quality 2. durability 3. fuel consumption 4. price of vehicle and spare parts 5. services 6. nearly showroom 7. number of service center 8. reputation of showrooms/dealer 9. 3 years or 30,000 Km. Warranty 10. Promotion (Free checking, Discounted price on spare part etc) There fore the development research in closely associated with the market strategy to achieve greater sale volume and strong competitive advantage as well
# ชื่อแฟ้มข้อมูล
1192902.pdf ( 3.84 MB)

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